For the VP of Sales

Your team is great at getting on calls. You trained them well on how to close a deal, to handle that push back, and get to 'yes' quickly. But their emails come across as tone-deaf. The cold call is not the same as the cold email.
Put simply, you didn't hire your SDRs to write copy.

{{first_name}}, do your SDRs enjoy copywriting?

Most don’t – and that’s okay. Sales teams tend to hire for people skills — not writing ability.